Green product, recyclable, environmentally safe, eco friendly. Green marketing practices and customer satisfaction. Department of management, university of newcastle, newcastle. According to the american marketing union, green marketing is the marketing of products that are assumed to be environmentally secure. The paper deals with the concept of 4ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. Last but not the least the paper green marketing a changing concept in changing times, is a conceptua l paper on green marketing, which is an emerging area of interest. Environmental issues have gained importance in business as well as in public life through out.
The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses. Environmentallyresponsible or green marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. This paper examines existing literature on green marketing and green consumerism with focus on issues of environmental sustainability in the petroleum industry. Pdf on jun 1, 2011, jagbir singh kadyan and others published green marketing.
This study focuses primarily green marketing philosophy as an important part of sustainable development and global environmental problems and the reasons which cause the. Pdf green marketing strategies, sustainable development. More organizations are making an effort to implement sustainable business practices as they recognize that they can make their products more attractive to consumers and also reduce expenses in packaging, transportation, energy and water usage, and more. Iosr journal of business and management iosrjbm eissn. Pdf green marketing practices and customer satisfaction. Chances are, youve seen a green marketing campaign or two and didnt even realize it. Pdf green concepts and sustainability in the nigerian. Green marketing definition and sustainable development. Green marketing is the act of not only living by environmentallyfriendly policies and procedures, but letting consumers know about it. A study of hotels industry in wennappuwa divisional secretariat.
Going by alternative names such as sustainable marketing, environmental marketing, green advertising, eco marketing, organic marketing, all of which point to. Thus green marketing corporate a large range of actions, including product change, changes to the production process, packaging changes, as well as modifying advertising. Green marketing and green product development have various benefits to firms in terms of increasing the sustainable environmental benefits and to increase the awareness of brand image of the firm. Rashad yazdanifard, et al 2011 9, in their paper entitled the impact of green marketing on customer satisfaction and environmental safety concluded that green showcasing is a device for. Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability. An introduction to green marketing michael jay polonsky department of management, university of newcastle, newcastle nsw 2308, australia.